★★★★★ 4.9/5 from 109 reviews  ·  Helping US & Canadian businesses grow since 2019
Solar Company Website Design & Marketing

Solar websites and marketing that turn homeowners into signed installs

Homeowners spend weeks reading up on solar before they sign anything. We build a solar website that answers their questions and earns trust, then use SEO, ads and follow-up emails to keep your company in front of them the whole time.

★★★★★4.9/5from 109 verified reviews on Upwork, Google & LinkedIn
What we deliver for solar companies
  • Qualified homeowner leads, not tire-kickers
  • A solar website with savings calculators and quote forms
  • Google & Meta ads targeted by homeowner data
  • Drip emails that nurture long sales cycles
$6.62best CPL
38.9%conv. rate
24/7nurture
The solar market

Solar buyers take their time, and trust closes the deal

Solar is a big decision. Homeowners collect quotes, read reviews, look at financing and want some sign that the installer will still be in business in 20 years. The companies that win make all that research easy, and they show up at every step.

  • Long research cycleMost buyers compare at least three installers and come back to your site several times before booking.
  • Trust is everythingLicenses, warranties, real install photos and reviews sell harder than any discount.
  • Savings sellA simple monthly savings estimate turns a curious visitor into a booked roof assessment.
Challenges & fixes

Why solar marketing gets expensive and how we fix it

We hear the same four problems from almost every installer we talk to.

Shared, recycled leads

Bought leads get sold to several installers at once. You end up racing competitors to call someone who may not even pick up.

Exclusive lead engine

Your own Google and Meta campaigns send homeowners to your own website. Every lead belongs to you.

Slow follow-up

A lead goes cold fast if nobody calls back within a few minutes.

Instant follow-up

Form entries go straight to your phone and CRM, with automatic text and email replies.

Weak trust signals

Stock photos and thin pages make a $25K purchase feel risky.

A website that leads with proof

Real install galleries, warranty details, certifications and reviews on every important page.

Invisible in local search

People searching "solar installer near me" find your competitors first.

Local SEO for every service area

City pages, an optimized Google Business Profile and a steady flow of reviews in every area you cover.

Our process

How we build and grow solar companies

Two things happen side by side: we build a website that earns trust, and we run marketing that fills your calendar with qualified roof assessments.

Building your solar website

Discovery & offerWe map out your service areas, financing options and the systems you make the most on.
Savings-led structurePages organized around savings, financing and what the install process looks like.
Proof everywhereInstall galleries, warranties, certifications and reviews.
Estimator & bookingAn easy savings estimator and a form to book an assessment.
Launch & trackingCall, form and booking tracking set up before launch.

Marketing & growth

Exclusive campaignsGoogle Search and Meta lead campaigns under your own brand.
Service-area SEOCity pages and a Google Business Profile for each area.
Speed-to-leadInstant text and email replies to every inquiry.
Nurture sequencesFollow-up emails for homeowners who are still comparing quotes.
Weekly optimizationA lower cost per booked assessment, reported every month.

FAQ

Solar Website Design FAQs

Yes. Your leads come from your own website and campaigns, so they’re never shared with other installers.

We use homeowner targeting, location filters and a few qualifying questions to cut down on leads that won’t go anywhere.

Yes. Email drip campaigns keep homeowners engaged until they’re ready for a consultation.

Websites start at $150 and local SEO starts at $200 a month. Ads and email marketing are quoted after a free call.

Free Growth Plan

Get More Signed Solar Installs

Get a free plan to lower your cost per lead and book more installs. We’ll include a homepage mockup if you want one.

  • Custom plan for your business
  • Clear pricing, no obligation
  • Reply within 1 business day
★★★★★4.9/5from 109 verified reviews on Upwork, Google & LinkedIn

Get Your Free Growth Plan