Purify Your BodyRecord-breaking $29,000 Black Friday weekend
A new e-commerce store, Klaviyo automated flows and timed holiday campaigns delivered the best Black Friday and Cyber Monday in the store’s history.
The Challenge
Where Purify Your Body was stuck
Purify Your Body was running on an outdated website, and sales were struggling. There was no email system working in the background to bring shoppers back or turn one-time buyers into repeat customers.
What We Did
Our solution
New e-commerce website
Built to make products easy to find and checkout easy to finish.
Klaviyo automated flows
Welcome, abandoned cart, post-purchase and more — selling even when no one’s watching.
Holiday sales pages
Built specifically for the Black Friday and Cyber Monday promotion.
Klaviyo holiday campaigns
Timed to build anticipation and drive buyers to the sale.
The Results
What changed for Purify Your Body
- $29,000 in sales during the Black Friday and Cyber Monday campaign — a store record
- An email engine that keeps generating revenue between campaigns
BFCM sales — a store record
Of store revenue from email
Automated flows selling between campaigns
Straight From Klaviyo
Purify Your Body’s Email Revenue
Real numbers from the store’s Klaviyo account — about 21% of all store revenue came from email between Jul 2025 and Jan 2026.
Services Used
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