River Roll Skate CenterFrom buried in search to 100+ first-page rankings
A new website, online waivers, CRM integration and ongoing local SEO took River Roll from invisible to the top of Google — with 600% more organic traffic.
The Challenge
Where River Roll Skate Center was stuck
River Roll had an outdated website that wasn’t pulling its weight. It ranked poorly on Google, so local families searching for skating, parties and events weren’t finding it — and the site wasn’t turning the visitors it did get into leads.
What We Did
Our solution
New website design
Built around what skaters and parents actually look for: sessions, parties, events and pricing.
Functional event calendar
Customers always see what’s happening and when.
Online waiver page
Guests sign before they arrive instead of at the counter.
Lead & booking forms
Capture party and event inquiries around the clock.
CRM integration
Forms and customer data connected so no lead slips through.
Ongoing Local SEO
Growing visibility in Google Search and Maps.
The Results
What changed for River Roll Skate Center
- 100+ keywords ranking on Google’s first page
- 600% increase in organic traffic from Google
- A website that now generates leads and handles waivers and bookings on autopilot
Organic traffic from Google
Keywords on Google’s first page
Leads, waivers & bookings on autopilot
Services Used
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These are the services that made it happen.
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