For most online stores, automated email flows are the highest-ROI marketing they’ll ever build. Set them up once and they sell every day. For Purify Your Body, flows and holiday campaigns helped drive a record $29,000 Black Friday weekend and around 21% of store revenue from email.
Here are the seven flows we build first.
1. Welcome series
Triggered when someone joins your list. Introduce your brand, share your best sellers and offer a first-purchase incentive. This is usually your highest-converting flow.
2. Abandoned cart
Remind shoppers about the items they left behind. Two or three well-timed emails can recover a meaningful share of lost carts.
3. Browse abandonment
Someone viewed a product but didn’t add it to the cart. A gentle reminder with the product and social proof brings many of them back.
4. Post-purchase
Thank customers, share how to use the product, and recommend complementary items. This builds loyalty and drives the second purchase.
5. Win-back
Re-engage customers who haven’t purchased in 60–120 days with a reminder of what they loved and a reason to come back.
6. Review request
Ask happy customers for reviews a few days after delivery. More reviews means more trust and higher conversion rates.
7. VIP and birthday flows
Reward your best customers with early access, exclusive offers and birthday gifts. Small touches create big loyalty.
Don’t skip deliverability
None of this works if your emails land in spam. Make sure SPF, DKIM and DMARC are set up correctly and warm up new sending domains gradually.
Then add campaigns
Once your flows are running, layer in regular campaigns — newsletters, product launches and seasonal promotions like Black Friday — to keep revenue growing.
